A Letter to My Freshman Self

Dear Freshman Year Mackenzie, So you packed everything you own and drove 8 hours from Kentucky to move into a small, plain dorm room with a total stranger for a roommate-and you couldn’t be more excited. Your parents just left and you realized for the first time that you don’t know anyone here and this […]

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Picking PR: Why This Major?

Freshman year of college is daunting in itself. For me, I moved eight hours away from home to a place I had visited three times total, where I knew one person in the entire state. Not to mention the fact that I was being asked what I wanted to spend my life doing. I know […]

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Applying PR Research to V-Day

Worried about what to get your significant other on Valentine’s Day? Find out how to research that perfect present! In order to run a successful PR campaign, you have to start with extensive research. Research is the key to coming up with the most innovative and meaningful messages in a campaign. I believe the same […]

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